Home staging is not decorating. It is the opposite of decorating because you are depersonalizing your home for sale so that it appeals to the most buyers.
- Home staging IS one of the most effective ways to:
- Maximize the number of prospective buyers viewing your home
- Minimize the days on market before your home receives an offer
- GENERATE THE BEST OFFER possible on your home!
Why Should I Consider Staging My Home?
- Most buyers form an opinion about a home within the first 7-10 seconds of arriving.
- Over 90% of buyers look at homes they've found on the Internet. It is critical that your home makes a strong first impression online. Staging and professional photography will help you do just that
- It is estimated that only 10% of homebuyers can visualize the potential of a home. That means 90% are not going to be able to look past dirt, clutter, and imperfections.
In controlled tests selling identical homes, professionally staged vs. those not staged, the non-staged houses sold in 102 days, while the staged houses sold in 45 days. (Real Estate Staging Association)
When should you stage your home?
Stage your home before your realtor takes images for the online listing. There are many homes on the Internet with bad photos. You only get one chance to make a great first impression. Don’t forget about curb appeal – potential buyers still drive by to see if they like the exterior first!
The Bottom Line:
- According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home's asking price, which generates a return of 8 to 10%. That's a pretty good investment.
- According to a 2011 study by HomeGain.com, these are some top updates you can make to prepare your home for sale that will result in the greatest return on your investment:
- Clean and declutter: 872%
- Lighten & brighten: 572%
- Landscaping (both front and back): 473%
OASIR Professional Stager
- Paint interior: 250%
- Update kitchen: 237%
- Update bathroom: 172%
Ocean Atlantic has worked on many staging projects. The most recent was 27 Virginia Rehoboth Ave., an extraordinary home located off of Rehoboth Avenue. Jack Kofoed and Kathleen Schell staged the whole four-level-house showing its full potential. All it took was lightening up the rooms by opening the shades and replacing light bulbs, repurposing furniture, and cleaning clutter. In addition, Kathleen and Jack added a few items to 27 Virginia Ave. from Ocean Atlantic Sotheby’s International’s staging department giving the home a coastal feel.
Call us for more staging information!